If you want your company’s sales process to run efficiently and be cost-effective, then you’re going to need a well-designed marketing funnel. A marketing funnel is made up of several stages through which would-be customers move, starting with awareness, then interest, then evaluation, then commitment, and finally — a sale! The point of a marketing funnel is to weed out those who won’t engage with or buy from the brand so that resources can be properly allocated toward those who will perform desirable actions.